For many event planners, one of the biggest measures of success is the number of registrations and actual attendance. And what’s behind those numbers? Your event landing page. If you want to boost registrations and run a successful event, your landing page is key. Knowing how to design a page that grabs attention and gets people to register is a must.
Your event landing page is a warm handshake to attendees. It is your chance to welcome people digitally. Unlike regular web pages, which juggle many roles, this page has one goal: to turn visitors into attendees. If someone curious about your event lands on this page, everything on your landing page – from the headline to the images to the “Register Now” button – should help them say, “I’m in!”
A great landing page is the backbone of your event marketing. Here’s why:
Depending on where you are in your planning, there are two types of event landing pages you might use:
These are your ticket sellers. The entire goal here is to get people to sign up, whether it is for a free webinar or a high-ticket event. Every detail – from descriptions to the CTAs — should push people to register.
If you are still building buzz for your event, lead generation pages are perfect. These are designed to collect emails and create early interest before tickets go on sale. Offer sneak peeks or early-bird perks to start building a list of potential attendees.
Every landing page needs a few key elements to be effective and here is the list (in no particular order):
Your visitors want to know who you are. Share your brand’s story and the purpose of your event. A solid narrative builds trust and helps visitors connect.
Be clear about what your event is. Is it a tech conference or a creative workshop? Make sure you explain what attendees will get out of it. Include the agenda so they can see what to expect. This draws in a targeted audience who are interested in your particular offerings.
Make sure the event’s date, time, and location are easy to find. For in-person events, add venue details, parking info, and nearby accommodations. For virtual events, explain how to access the platform.
Introduce your speakers and show why they are worth attending. Even if you don’t have the full lineup yet, featuring past speakers helps build excitement and credibility. Also, sponsors are key to many events. So feature their logos to acknowledge their support.
Your CTA is what turns interest into action. Use phrases like “Save Now” or “Register Today.” Make sure all CTAs lead to the same registration page, so visitors don’t get confused.
Make it easy to register. Only ask for what’s necessary, and use smart forms that adapt to the user’s responses. The easier the process, the more likely they will complete it.
Let your attendees help spread the word. Add social sharing buttons so they can share the event with their networks, bringing in even more potential attendees.
Don’t dive in without a strategy. Know the goal of your landing page – whether it is selling tickets or collecting emails. Having a plan helps you stay focused and make better decisions about design and content.
Be clear on what success looks like. Is it hitting a specific number of ticket sales? Or gathering leads for future marketing? Knowing this will make your design decisions easier.
Tailor the page to your audience. Are you targeting business professionals, creatives, or something else? Make sure the tone, images, and colors match what they expect. If your event targets different groups, segment your messaging.
Your copy should tell a story. Focus on:
The better you describe the experience, the more likely people will want to attend.
Your CTA should be bold and clear. Use phrases like “Join Us Now” or “Reserve Your Spot” to create urgency. Keep it simple and avoid too many CTAs. One strong call to action should do the trick.
Your landing page should make an impression right away. Here are some design must-haves:
Most people will view your page on a phone, so make sure it looks great on all devices. Check that buttons, text, and layouts are optimized for mobile.
Your landing page should be discoverable. Use keywords in your copy to improve your page’s search engine ranking. The higher your page ranks, the more people will find it.
No one likes filling out long forms. Keep it short and only ask for the essentials. Use smart forms that adjust based on user input to make registration quicker and easier.
Personalization can also help make your landing page stand out. Add things like countdown timers or customized registration flows. With these tips, your event landing page will not only look great but also bring you sign-ups in no time. Get the design right, focus on the details, and you’ll have a page that gets people excited to register for your event.
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